Stylist and Art Director

Victoria Sullivan is an Interior Stylist and Art Director with 20 years’ experience in the industry, including seven years in-house working her way up to Style Editor on leading women’s interest editorial publications. 

Since her first creative role in her local florist, aged 15, colours and textures have always been her passion. While completing a degree in Textile Design she landed her dream job as a florist in Harrods flower department.

After graduating, she gained invaluable fashion and beauty buying experience working for both Selfridges and the Arcadia Group until she side-stepped into a more creative role in styling for magazines. 

A freelance styling and art directing career beckoned in 2011, gaining her a wide portfolio of prestigious clients, from John Lewis to Wedgwood before she joined Next as a Creative Lead in 2019.

Whether working with brands for commercial or editorial output, Victoria uses her keen eye for detail, refreshing practicality, and creative flair to develop and enhance visual content. Her expert knowledge of flowers and her experience in styling flowers, has led to appearances on Channel 4, BBC1 and BBC News commentating on the world of blooms and royal weddings.

Victoria can assist with all aspects of a shoot brief, from initial concepts and ideas to styling, art direction and production. The result is stunning images every time, thanks to her mix of professional experience, stellar styling skills, and a true passion for design, colour and pattern.

With thanks to the following photographers: Penny Wincer, Cath Cratwicke, Brent Derby, Sarah Hogan, Ditte Isager, Mark Scott, Ingrid Rasmussen, Emma Mitchell, Dan Duchars, Karna Maffait, Nato Welton, Jon Day and Adrian Briscoe


Commercial Clients:

  • Wedgwood

  • Royal Doulton

  • Royal Albert

  • House Of Fraser

  • John Lewis

  • Debenhams

  • Marks & Spencer

  • Peggy Porschen

  • Bobbi Brown

  • Quadrille

  • Gordon Ramsey

  • Next

    Editorial Clients:

  • House & Garden

  • Brides

  • Marie Claire

  • Country Living

  • Stylist

  • Sainsbury’s

  • Harrods

  • Living Etc

  • Homes & Gardens

  • The Times Magazine

  • Elle Decoration